As a part of our aggressive growth plan to seize the current market opportunities, we are looking for a Market Development Representative to drive the business development by connecting and nurturing high-quality leads. Key focus for this position is to convert marketing qualified leads to sales ready opportunities using our industry leading tools and techniques.
This position plays a key role in supporting our Sales team and a great opportunity to bridge between Marketing and Sales function.
The preferred candidate should possess at least 3 years of solid experience in prospecting and lead qualification, skillful in technology and solution sales and engaging with senior executives in MNCs in local and regional market.
Reporting to Head of Business Development, the role requires a customer-centric approach to engage prospects, understand needs and create interest about the company’s products and services.
Key Responsibilities:
- Identify and initiate first point of contact with potential leads through various channels, such as phone calls, emails, video conference, social media etc.
- Develop deep understanding of potential prospects needs to match with the company’s products and services.
- Introduce the company’s products and services and provide information and clarity where required.
- Assess marketing generated leads (MQL) engagement activities and evaluate if lead’s fit to company’s ideal customer profile and sales criteria.
- Gather needs and requirements of MQL to establish qualified leads (SQL) before handoff to sales team.
- Cultivate and maintain strong relationships, providing prospects with upfront information and recommendations, where necessary.
- Collaborate with Marketing to provide lead nurturing content for continuous customer engagement, as well as provide feedback for campaign optimization.
- Keeping detailed notes of engagements and collaborating with Sales to monitor and track pipeline activities.
- Keep up to date about company’s products and services as well as industry trends and competing products/services for appropriate representation to potential customers.
Qualifications and Skills:
- Min. Bachelor’s Degree in Business, Marketing or related experience
- Proven sales techniques and strong track record of meeting or exceeding targets
- Comfortable in performing outbound activities that converts to sales appointments
- Must have previous experience in advocating/selling ERP or SaaS products and services to high value B2B customers, and setting up
- Prior experience in CRM or loyalty solutions will be advantageous
- A strong relationship builder with at least 3 years of experience in sales or business development related role
- Familiarity with digital solutions and tools to analyze prospects’ business
- Customer oriented with exceptional interpersonal, written and oral communication skills
- Self-motivated, results-driven and numbers-oriented
- Able to perform independently as well as collaboratively
- Able to succeed in a fast-paced work environment
- Able to prioritize and manage time efficiently
Joining PRMMS offers an exciting opportunity to be part of a dynamic team that values creativity, innovation and collaboration. If you are passionate about relationship building and eager to make a significant impact to organizational success, we encourage you to apply and become an integral part of our growing family.
