Company Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,400+ customers, we serve approximately 80% of the Fortune 500, and we're proud to be one of FORTUNE's 100 Best Companies to Work For® and World's Most Admired Companies® 2022.
Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.
Job Title: Digital Marketing Specialist
Location: Singapore
Role:
We are seeking a dynamic Digital Acquisition Specialist to join our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). The role requires strong relationship-building skills, an eye for operational efficiencies, and a mastery of workflows and processes. This person will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights about campaign performance. They will help define a strategy for content syndication as a channel and drive cross-team execution of successful digital campaigns on behalf of their stakeholders.
The ideal candidate has experience in content syndication/B2B marketing and running operationally complex programs. They have a proven track record of meeting campaign goals and achieving excellent client satisfaction. They have expertise or familiarity with other digital channels as well.
What you get to do in this role:
- Develop content syndication plans for various campaigns with an eye to meeting goals and KPIs
- Help to prepare and deliver media activation proposals and end-of-campaign reports
- Manage digital campaign budgets with third-party vendors
- Obtain all assets, creatives, and required tracking needed to launch campaigns
- Provide day-to-day support to the Strategy team as needed, ranging from email communication with media agencies and/or external vendors, following up on outstanding issues, budget confirmation, etc.
- Stay on top of campaign pacing and acts proactively to solve any issue that surfaces
- Work with internal stakeholders and Ad Operations on campaign optimizations
- Collaborate with internal departments to deliver fully integrated campaigns
- Track and analyze digital campaign performance according to relevant goals and metrics
- Help to identify target audiences and understand their behavior and habits
- Help to determine the best media mix for our campaign objectives
- Follow digital media trends (programmatic, social, search, content syndication, etc.)
