About Us
From its roots in Malaysia, Guardian has built a regional reputation for being a trusted, committed and responsible pharmacy brand for over four decades. Today, Guardian operates across Malaysia, Indonesia, Singapore, Vietnam, Brunei and Cambodia, and provides a wide range of health care, beauty care, personal care and baby care products, with in-store specialists assisting customers with expert advice and support.
The Role
Reporting to the Marketing Director, you will assist in the development and execution of 360 marketing campaigns to both strengthen and broaden our established image & brand personality. You will be responsible for developing and implementing strategic trade marketing plans to drive brand awareness, increase sales, and ensure maximum visibility for our health and beauty products. You will work closely with cross-functional teams, including commercial, marketing, and operations, to execute effective trade marketing initiatives and achieve business objectives.
Responsibilities
Develop Trade Marketing Strategy
- Conduct market research and analysis to identify target consumer segments, market trends, and competitor activities
- Collaborate with the cross functional teams to develop trade marketing strategies aligned with the company's overall objectives
- Define trade marketing objectives, KPIs, and budget allocations to drive sales growth and market share
Trade Promotion Planning and Execution
- Plan and execute promotional activities, campaigns, and events to support product launches, seasonal promotions, and other marketing initiatives
- Collaborate with commercial teams and external partners to negotiate trade marketing agreements, trade spend budgets, and promotional activities
- Monitor and evaluate the effectiveness of trade promotions, analyze ROI, and recommend improvements for future campaigns
Point Of Sale (POS) Material Development
- Work closely with the regional and agencies to develop visually appealing and impactful POS materials, such as displays, signage, and merchandising tools
- Ensure proper distribution and placement of POS materials in retail stores, including shelf displays, end caps, and promotional areas
- Regularly assess the performance of POS materials and make recommendations for optimization based on sales data and customer feedback
Trade Channel Support
- Provide guidance and support to store team members in executing trade marketing activities effectively
- Conduct regular store visits to evaluate product visibility, competitor activities, and gather insights from retail partners
Cross-Functional Collaboration
- Work closely with product development teams to provide market insights, feedback, and recommendations for new product launches and product enhancements
- Collaborate with the marketing team to align trade marketing initiatives with broader marketing campaigns and brand messaging
- Coordinate with supply chain and operations teams to ensure smooth execution of trade marketing activities, including inventory management and logistics
About You
- Bachelor's degree in marketing, business administration, or a related field
- 5 years of working experience in trade marketing, brand management, or related roles within the retail industry, preferably in the health and beauty sector
- Proven track record of developing and executing successful trade marketing strategies and promotions
- Possess a high degree of creativity with strong sense of initiative and able to multi-task
- Good analytical skills with the ability to interpret sales data, market trends, and consumer behavior
- Excellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams and external partners
- Proficient in Microsoft Office suite (Excel, PowerPoint, Word) and familiarity with trade marketing tools and systems
- Experienced in project management, including the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
- Knowledge of the health and beauty industry, market dynamics, and retail channel distribution is highly desirable
Benefits
- Team Member Discount
- Subsidized Medical and Dental Benefits
- Training Opportunities
- Career Advancement
Working Location: Tampines North
