PHD Media is part of Omnicom Media Group, one of the world's largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives. In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics.
Working for PHD Singapore:
At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge. Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications.
We are part of OMG which has been awarded as “Best Company to Work for in Asia” two years in a row and we were nominated and awarded for being the “Most Caring Company in Asia” in 2022.
Working at PHD Singapore you get:
- Flexi Benefits (From prescriptive spectacles to hotel stays or even a baking class if you will). Quarterly & Monthly interactive sessions led both internally and externally (Usually accompanied with food & drinks).
- Events organized by the social committee (our very own Chief Happiness Officers).
- Trainings such as our LEAP / SPRINT programmes so you can grow & advance your career.
Responsibilities:
- Execution strategy for multiple products, looking at previous campaign performance and market insights.
- Setup and execution of performance campaigns across SEM, Social and Display/Programmatic
- On-going optimization to achieve client’s KPI target.
- Effectively manage campaign budget spend by implementing relevant bidding strategies and keeping track of budget pacing, updating the strategy, and troubleshoot accordingly.
- Proactively identity initiatives and opportunities for your market, aligned against local market KPIs.
- Lead the coordination, preparation, and execute multi-channel strategies.
- Proactively supply solutions to troubleshoot any account issues when budget and bid pacing, including major volume or cost shifts.
- Produce and develop reports on monthly campaign performance, audiences, creative analysis, and cross channel attribution - update client performance reports, analyse and format data, supply insights and commentary.
- Lead the preparation and rationale of paid media recommendations, new tactics, and annual plan presentations for your given market/s.
- Produce case studies and best practices on campaigns that best utilized data/research products, including insights from 3rd Party Sources.
- Lead the communication and maintain effective relationships within team, business units and client.
Experience required:
- +2 years hands on experience in digital paid media operations and customer acquisition campaigns.
- Expert with Google Marketing Platform (e.g. SA360, DV360, Campaign Manager), Facebook Ads Manager and Programmatic platforms.
- Outstanding analytical, decision-making, and problem-solving skills; sharp attention to detail.
- A strong desire to learn and passion for both performance marketing and analytics.
- Able to produce high quality work within a fast paced, dynamic environment.
- Understanding of web analytic metrics.
- Develops knowledge of client’s business, competition and latest industry news and trends.
- Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.
