The Opportunity
- Opportunity to work within a leading air hub in Asia.
- As part of the Rewards Marketing team, you will play a pivotal role in driving customer acquisition, increasing customer engagement and boosting retention
- Mon - Fri: 8.30am - 6.00pm
- Location: East
- 12 months contract - renewable subjected to performance!
The Talent
- Min Degree holder in marketing or equivalent
- Data-driven with strong analytical skills and business acumen.
- Innovative, independent and self-driven individual who is a team player and agile to changes.
Job Description
- Develop in-depth understanding of our members through data-sets and transform data insights into action plans to improve business performance.
- Collaborate with stakeholders and partners to implement data-led marketing campaigns and initiatives to spur spend and engagement amongst our members.
- Orchestrate loyalty events to increase footfall, sales and provide unique customer experiences, including leading and organising customer events, from conceptualisation, communications, event planning and execution to post-event analysis
- Devise strategies and plans to convert inactive members to active members.
- Focus on customer segmentations, customer journeys and customer lifecycle management.
- Curate relevant audience contents with strong branding and digital engagement through multi-channels (email, notifications, in-app, social media etc)
- Immerse in marketing experimentations to drive conversion and loyalty. Experiments include driving conversion from inactive to active, offline to online, pre-trip to post-trip across multitouchpoints etc.
- Create customer-centric innovations to anchor loyalty program as best-in-class travel and retail loyalty program.
Next Step
Prepare your updated resume, send to the following email:
[email protected]
*Only shortlisted candidates will be contacted*
Amelia Lau An Qi
Direct Line: +65 6697 7987
EA License No: 91C2918
Personnel Registration Number: R1987023
