The Assistant Manager is responsible for executing recruitment strategy for the part-time International MBA Programme in Vietnam. The role will be the front-facing liaison to the prospective students, mainly focusing on supporting programme enquiries, converting potential leads into applications, and ensuring seamless admission process. The role will work closely with Marketing and Business Development colleagues to achieve the set recruitment goals for the programme.
Key Responsibilities
Marketing
- Organize regular outreach activities in both online and phyiscal formats such as info sessions, coffee chats, recruitment fairs, corporate events etc.
- Take part in development of the marketing & recruitment strategy to ensure outreach activities are targeting the potential students.
- Follow market trends and keep updated with the latest recruitment practices.
- Collaborate with Marketing and Business Development to devise and execute sales targets from lead generation to revenue realization.
Recruitment (Lead management)
- Build and manage a steady lead pipeline and ensure timely follow-up with leads.
- Manage all programme’s enquiries and convert them into applications.
- Consult prospective applicants on the programme information via multiple platforms (in person meetings, video calls, chats, emails etc.)
- Guide and follow up with prospective applicants on application timelines, submission and payments.
Admission activities
- Support the admission process such as making sure required documents are submitted, reviewing submitted information, arranging for interview etc.
- Administer and communicate admission outcome to applicants.
- Participate in reviewing and updating admission activities.
Competencies & Qualification Requirements
- A degree holder from a recognized university
- Preferably with at least 5 years of relevant work experience
- Prior experience in the higher education market especially in Vietnam market is a plus
- Excellent interpersonal, communication, and analytical skills
- Meticulous and resourceful with a passion to achieve
- Strong organizational and problem-solving skills
- Able to work independently as well as in a team to achieve goals
- History of consultative selling experience
- Client-centric and comfortable with front-facing role
- Excellent communication skills in English, both written and verbal
- Proficient in Microsoft Office (Excel, Powerpoint, Word)
