Company Description
Our client is an ed-tech company founded in 2013 from the idea that through personalized education, we can transform students into the world’s leaders of tomorrow. Since then, they have rapidly grown a mission-driven team who are dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.
Their tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, UK, and beyond. We are looking for an enthusiastic candidate to help us expand our presence.
This role is responsible for:
- Implement effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Facebook, Google, and other paid advertising platforms.
- Contribute to the paid digital marketing activity across multiple countries, working with the regional digital marketing managers, country managers, local area marketing teams, and the global digital marketing team to drive for results.
- Build, test, and optimize paid ad campaigns to consistently improve performance
- Analyse and report on campaigns, A/B tests, leads, and revenue and ROI.
How you’ll know you’re crushing it (KPI’s):
- Digital marketing revenue targets achieved, consistently on a monthly basis across all marketsmanaged.
- Strong ROI across digital marketing channels.
- High engagement of stakeholders.
- Consistent tracking, reporting, knowledge sharing, and rapid iteration.
What skills and experience you’ll need:
- At least 1-year experience in a digital marketing role or similar
- Strong attention to detail
- Excellent verbal and written communication
- Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
- Ability to productively and efficiently collaborate with a globally dispersed team.
- Analytical and problem-solving skills.
- Exceptional learning agility.
- Experience with Facebook Ads, Google Ads, Google Analytics, Marketo, Salesforce, Tableau or close equivalents for each is preferred
- Basic understanding of the UK and US admissions process.
