E-Commerce Brand Manager | Marketing | Brand Management Experience | Raffles Place
Location: RAFFLES PLACE
Working days: 5 days (Mon - Fri)
Working time: 9am to 6pm
Salary: $6500 - $10000
Job Scope
- Develop and execute a comprehensive brand go-to-market sales & marketing strategies in e-commerce marketplace platforms that aligns with the company’s overall goals and objectives.
- Manage eCommerce website and online marketplaces; create new and maintain existing product listing to ensure information is consistent across all platforms.
- Conduct market research to identify consumer trends, competitive landscape, and opportunities for growth.
- Negotiate with platform partners to optimize brands’ visibility and conversion opportunities.
- Monitor key performance indicators (KPIs) to assess the effectiveness of brand strategies and use data-driven insights to make informed decisions and adjustments to the brand strategy.
- Develop and manage budgets for brand marketing and advertising initiatives to optimize spending and achieve desired results.
- Gather and analyse customer feedback and reviews to identify areas for improvement and address customer concerns.
- Inventory planning and execute online campaign & promotions.
- Provide regular reports and updates on the performance of brand initiatives and strategies to management.
- Coordinate with external vendors, ie logistics companies for B2B operations.
- Other ad-hoc duties from time to time.
Job Requirement
- Minimum Diploma in Marketing, Media, Communication, similar or related field.
- Minimum of 5+ years of brand management experience in the Health & Beauty or Electrical Appliances sector is preferred.
- Prior experience in Brand, E-Commerce Enabler, or Marketplace roles.
- Proficient in MS Office applications (Outlook, Word, Excel)
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