Marketing Manager Responsibilities
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Marketing Manager Requirements
- A Bachelor’s degree in marketing, business or any other relevant field
- Sound understanding of marketing fundamentals and tactics
- Creative thinking and problem-solving ability
- Leadership and project management skills
- Knowledge of digital marketing and social media marketing strategies
- Excellent verbal and non-verbal communication skills
- Proficiency with marketing tools and software
- Proficient in marketing research and statistical analysis
- The ability to work under pressure.
- Availability to work within opening hours (e.g. evenings, holidays, weekends).
