Working hours: 8.30am to 6.00pm
Location: Redhill
Establishes and maintains dealership marketing / customer relationship management activities to ensure increased existing customer customers.
Responsibilities
• Develops and ensures a consistent marketing strategy and planning based on customer needs.
• Conducts SWOT analysis of all current marketing activities at the dealership.
• Conducts strategic reviews and amend objectives and approaches as required with Dealer Principal, General Manager, Finance & Administration Manager (and CRM Manager, if available).
• Establishes and implements a marketing strategy for dealership.
• Coordinates dealership customer communications.
• Coordinates marketing initiatives and events.
• Coordinates potential marketing opportunities across dealership departments.
• Ensures marketing communications are in line with Dealer Principal CI and approved by the Managing Manager.
• Coordinates with internal departments on brand and product events.
• Responsible for all personnel decisions regarding the Marketing employees (plans staffing requirements, hires and reduces the staff; if applicable in consultation with General Manager or Finance & Administration Manager).
• Conducts regular meetings to discuss target agreements/feedback and achievement of objectives.
• Conducts annual appraisal process with the Marketing employees which includes the definition of an individual development plan for each employee.
• Acts as a role model and ensures brand-compatible employee behavior.
• Improves dealership customer experience and ensures customer feedback is accurately captured.
• Responsible for attending relevant Dealer Principal training courses and self-development and ensure an understanding of car evaluations.
• Plans, steers and controls overall marketing budget incl. measures and aligns with corresponding KPIs and management report.
• Takes responsibility and conducts the Sales Funnel Management
Job Requirements
• Min. Bachelor's degree or equivalent experience with 4-5 years' experience in marketing.
• Possess class 3 driving license to drive company vehicles for events
• Professional experience of working with and managing agencies and internal company resources.
• Experience of the development, implementation and management of direct marketing processes.
• Leadership experience.
• Excellent communication and presentation skills
Interested applicants please send your resumes to [email protected]
Jessica Nguyen Huynh Thanh Truc
Recruiter (R23113787)
EA License No. 99C4599
