- Champion development of consumables business with proactive market intelligence and product positioning, benchmarking against key competitors and executing effective business strategies
- Develop strategic business plans for the targeted businesses and drive execution, with a hands-on approach, rolling out promotional activities, conducting product presentations, assisting and supporting in-service/ product evaluation trials and engagement of KOLs and principals.
- Work closely with idsMED sourcing arm to develop idsMED house brand of medical consumables, both directlwith key decision makers in the market as well as though effective alignment with the Sales team
- Grow and meet financial target with addition in product portfolio and customers base, in alignment with segments’ requirement and develop strong marketing materials and contents
- Lead implementation and in-market sales activities of new consumables products. Train and equip Sales team to take over when product reach stable growth stage.
- Areas of focus includes, but not limited to, other medical consumables, with collaboration with principals and Sales team leaders, to effectively develop and roll out sales campaigns, targeting relevant market segment
- Manage the life cycle of the product range, continuously developing a strong funnel of opportunities.
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