In this role, you support the development of regional product strategies needed to drive success in the awareness, education, sales and marketing of various Visa Products and Solutions. Attention to detail and eye for quality are critical to your success, excellent presentation skills and the ability to learn and understand customer journeys as it pertains to the use of Visa solutions.
Be a strategic thinker:
- You will support the development of regional marketing strategies, working closely with all global, regional, and country teams to engage our clients and deliver against Visa’s business and marketing goals.
- Understand target audiences and their motivations, and their advocate inside Visa -- who they are, how they buy and their key buying criteria and then synthesizing the deep insights to develop value propositions and messaging.
- You will help develop marketing that frames value propositions, sets forth positioning and messaging, and activation of experiential strategies relevant to the regional priorities.
- You will lead, direct, and manage agencies to accomplish strategic marketing projects to support the business and drive concreate outcomes.
Drive Commercial and Money Movement ecosystem awareness and thought leadership:
- Work with Global Product Marketing to help shape industry thought leadership content and promote across B2B ecosystem audiences.
- Partner with regional Communications lead to plan and execute thought leadership programs with and through Media Partners.
Accelerate bringing more products and solutions to market:
- Work in partnership with product and sales to deploy a B2B awareness and lead generation campaigns targeting Financial Institutions, Merchants, Large Mid-Market Commercial Accounts, SMBs, and Government Institutions
- Launch and support the partner programs, to engage new solution partners with training and content to help sell their solution.
- Work to localize, build and deploy sales enablement content to help the New Payment Flows sales team engage target clients.
- Localize and launch Visa.com and owned channel content in support of B2B campaigns.
Help accelerate end user adoption and usage through:
- Work closely with country Client Marketing teams to drive client engagement in support of building consumer and small business cardholder awareness and usage.
- Engage with strategic partners to drive regional co-marketing efforts.
