Job Info:
- Working Hour: Monday - Friday (9am - 6pm)
- Raffles Place
Job Responsibilities:
- Analyze customer behavior, preferences, personas, and purchasing patterns through CRM and data analytics tools.
- Measure and report key CRM metrics, including customer acquisition, retention, and lifetime value.
- Utilize data analytics tools and techniques to assess program performance and customer behavior.
- Use customer feedback and insights to pinpoint areas for improvement and implement necessary changes.
- Develop and oversee customer loyalty programs, encompassing rewards, incentives, and exclusive offers.
- Identify opportunities to enhance customer retention and reduce churn through targeted initiatives.
- Execute customer win-back campaigns and strategies to re-engage inactive customers.
- Plan and execute targeted marketing campaigns to promote the loyalty program and engage members.
- Create compelling and personalized loyalty program communications, including email campaigns, in-app messaging, and targeted offers.
- Collaborate with the marketing team to align loyalty program campaigns with overall marketing initiatives.
- Employ marketing automation tools to streamline and optimize CRM processes.
- Conceptualize and manage marketing campaigns through various channels to establish and maintain strong customer loyalty and relationships.
- Ensure consistent and optimal use of marketing channels, loyalty programs, and campaigns to cultivate enduring customer relationships.
- Drive initiatives to engage customers across all communication channels.
- Responsible for segmenting and profiling the customer database to support end-to-end campaign execution, from requirements gathering to extraction, execution, communication, and tracking campaign performance.
- Oversee the improvement and optimization of CRM transactional communications.
- Transform customer data into actionable insights to drive intelligent customer engagement.
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*We regret to inform you that only shortlisted candidates would be notified* We wish you all the best in your career search.
You are welcome to visit our website at http://www.rkgroup.sg/
RK Recruitment Pte Ltd | EA License No.: 20C0280
Chan He Guang | EA Personnel No.: R23117560
