We are seeking a highly motivated and experienced Social Media Manager to lead our social media marketing efforts at Expressions. As a Social Media Manager, you will be responsible for planning, implementing, and managing our organization’s social media presence across various platforms. The role involves optimizing social media posts to increase visibility, follower engagement, and brand consistency, and staying up-to-date with the latest digital technologies and social media trends. The person should have excellent communication skills and be able to express our company’s views creatively.
Responsibilities:
- Develop a comprehensive social media strategy that aligns with our organization's overall marketing objectives.
- Create a content calendar that includes a mix of content types (text, images, videos, etc.) and ensures consistent posting frequency.
- Create high-quality, engaging, and visually appealing content for various social media platforms.
- Monitor social media platforms for comments, messages, and mentions, and respond in a timely and appropriate manner.
- Foster meaningful interactions with followers, building a sense of community and loyalty.
- Manage and maintain our organization's social media accounts, including but not limited to Facebook, Instagram, and TikTok.
- Stay up-to-date with current technologies and trends in social media, design tools, and applications.
- Analyse and report on the performance and efficiency of campaigns and events on the various platforms.
- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams.
- Optimize content following search engine optimization (SEO).
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 5 years of experience as a social media manager or similar role, and demonstrating successful management of multiple platforms.
- Excellent written and verbal communication skills.
- Strong understanding of various social media platforms, the audiences, and best practices.
- Creative thinking and the ability to generate innovative content ideas.
- Capable of editing video and familiar with video/photo software and tools to create visually appealing content.
- Knowledge of SEO, keyword research, and Google Analytics.
