This role supports the Fundraising & Advocacy Director to execute the advoacacy initiatives of LOVE, NILS Ltd to fulfil the charity’s mission through:
• Public awareness & Marketing Communications
• Branding
Public Awareness & Marketing Communications
• Manage the social media platforms. Generate reports, propose, implement and execute ideas and strategies
• Strategize and effectively execute integrated marketing and communications campaigns across PR and social media, digital marketing, and event management, helping to increase brand awareness, generate leads, raise sponsorship and build community engagement. You will provide marketing direction and ideas for campaigns and events.
• Manage media relations and PR efforts to drive awareness and educate the public about childhood cancer, journey of the caregiver, narrate LOVE, NILS Ltd impact, inspire action and garner stakeholder and public support.
• Work with creative and media agencies, branding consultants and event management partners for LOVE, NIL projects.
• Prepare speeches, press statements and handle media/press engagements.
• Monitor and analyse efficacy outcomes of awareness, marketing, communications efforts through monthly reports.
• Work with the relevant divisions to execute all visual aspects of marketing and branding initiatives for the charity. This will involve working with service providers and various divisions in creating and designing various assets, not limited to, infographics, social media posts, display banners, email, print collateral, posters, reports, presentations, and various web-based elements.
• Collaborate on content with the Programs and Partnerships team.
• Create designs for all materials, serving as a support to the entire organisation and helping create resources necessary for effective partner, beneficiary, donor, and funder engagement.
• Work with team/interns to plan, create and organize social content and posting across all channels.
Branding
• Custodian of the LOVE, NILS brand identity and application guidelines across all marketing and partnership collaterals and media usage
• Manage a depository of all visual collaterals and working files
• Manage production of LOVE, NILS Ltd corporate video, Annual Report, e-newsletters, collaterals, visuals, website content and update.
Job Requirements
(1) 2-3 years experience in social media & digital marketing, website, communications preferred
(2) Articulate and a strong command of spoken and written English
(3) Knows to use Canva and other design platforms
(4) Experience in managing events and marketing projects, including sponsorships
