Working location: Pasir Panjang
Working Days: 5 days work
Working hours : 9am - 6pm (Sometimes month end, they must response to regional office enquiries even on weekends
Salary Range: Between $5.5k to $6.5k
Responsibilities
• Develop and implement comprehensive multi-channel digital marketing strategies for brands and regions focusing on brand awareness, traffic, engagement, leads, and customer retention.
• Oversee digital marketing activities, including content marketing, social media marketing, SEO, digital advertising, KOL/KOC marketing, keyword research, customer journey, online reputation management, email marketing etc.
• Develop performance goals that identify realistic benchmarks, emerging trends, technologies, revenue drivers and opportunities.
• Ensure the team stays updated on and evaluates digital trends, platforms, technologies and marketing best practices; propose adoption where appropriate.
• Plan and manage engaging content for various channels, including website, blog, social media, email marketing, online and offline marketing collaterals.
• Design brand identity and messaging architecture and ensure cross-channel and - region consistency.
• Design and manage online advertising campaigns (Google, Naver, social media etc) to increase online visibility, drive qualified traffic and increase leads.
• Develop media planning (including online media and influencer outreach) and maintain relationships.
• Plan and manage budgets across all channels and platforms to maximise ROI and achieve performance targets.
• Utilise analytics tools to measure and report actionable analytics for marketing channels, including website traffic, followers, engagement rates, conversion rates, lead and customer acquisition cost etc.
• Provide regular reports and insights to management, make data-driven recommendations for optimisation.
• Collaborate with cross-functional and regional teams to ensure seamless execution of digital marketing initiatives.
• Ensure team’s involvement and support in relevant marketing events and activities when required.
Requirements
• Bachelor’s degree in digital marketing, marketing, communication or related fields.
• At least 3 to 5 years of hands-on experience in digital marketing, with a focus on strategy development.
• Strong understanding of SEO & SEM best practices and proven experience with online advertising platforms (e.g. Google Ads, Facebook Ads etc)
• Proficiency in utilising various digital marketing tools and platforms, including analytics tools, social media management tools, and CRM software.
Lian Ching Huey Reg no. R1767048
The Supreme HR Advisory EA License no. 14C7279
