Key Responsibilities:
- Work with project team to further understand the creative brief, target audience, key customer insights and experiences to ensure delivery of relevant and consistent interactive creative solutions
- Explore and develop a thorough understanding of the client’s business, product or brand in order to deliver creative solutions and experiences which are relevant to the client’s business / brand as a whole
- Present innovative interactive creative ideas and concepts to client; provide stimulus to help client visualise the creative idea
- Build a strong rationale for selling-in creative work - prepare to fight to retain integrity of core concept and provide the appropriate rationale for defence
- Modify creative concept, if necessary, until the client is satisfied
- Present final creative ideas to client; ensure client is on board with creative idea
- Make effective recommendations whilst balancing creativity with suitability/budget for the task, e.g. choice of 3rd party suppliers to work on project(s); select the music for client’s product, if necessary
- Take ownership for the delivery of the brand vision
- Work effectively with technical teams during post production; keep account team and Project Management aware of progress
- Work closely and collaboratively with the account team and Project Management teams to ensure a strong and effective team effort on all projects
