Marsh is the world’s leading insurance broker and risk adviser. With more than 45,000 colleagues operating in more than 130 countries, Marsh serves commercial and individual clients with data driven risk solutions and advisory services. Marsh is a business of Marsh McLennan (NYSE: MMC), the leading global professional services firm in the areas of risk, strategy and people. With annual revenue of over $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses: Marsh, Guy Carpenter, Mercer, and Oliver Wyman. For more information, visit marshmclennan.com, follow us on LinkedIn and X.
Marsh is seeking candidates for the following position based in the Singapore office:
AVP, Marketing Business Partners
What can you expect?
- Embark on a journey of career growth and acceleration with an award-winning Fortune 500 company.
- Unparalleled opportunity to be part of a dynamic Marketing and Communications team at Marsh.
- Exceptional training and development initiatives as well as exposure to a wide range of learning avenues that you can tap on to reach your full potential.
What is in it for you?
- As AVP, Marketing Business Partners, you will be a business partner to a key division (Mercer Marsh Benefits) of our business and support growth, awareness and engagement through the delivery of strategic and integrated marketing campaigns.
- You will have great written and verbal communication skills, be experienced in developing content that is audience-centric and helps to deliver business results, plus take initiative to craft messages that drive action, using a variety of resources at your disposal.
- You will also have experience in website and digital content optimization and a broad spectrum of online and offline marketing engagement channels.
We will count on you to:
- Integrated, end-to-end campaign management, from concept to execution of integrated campaigns, including:Creation and delivery of the strategy grounded in audience insights and with clear, measurable objectives.
Development of the integrated campaign framework (top, mid and bottom funnel) in consultation with internal stakeholders.
Construction of an integrated campaign plan with actions, timings, dependencies and owners to ensure project tracking and team accountabilities.
Management of campaign execution including ensuring team members and critical stakeholders are delivering on-time and to a quality standard.
Building in real-time analytics to be regularly reviewed and, if required, making campaign adjustments to maximize campaign return.
Keeping project stakeholders engaged and involved pre-, during and post-campaign.
- Marketing and Communications Business Partner to the Mercer Marsh Benefits teamAligning marketing plans to business strategy and deliver measurable business impact.
One of the key contacts for Mercer Marsh Benefits leadership group.
- Develop content to communicate the business proposition across multiple audience groupsIdentifying content requirements across key audience groups using content framework.
Developing relevant content with the editorial team in line with the defined strategy and project plan, and regularly assessing content effectiveness with a view to optimization where and when appropriate.
Helping facilitate business, legal and brand approval for content.
Working collaboratively with other members of the marketing and communications team where you need business information, production and design support or other services.
- Ad-hoc marketing activity in support of specific solutions in-line with key dates and/or periods in the marketing and business calendar.
What you need to have:
- A degree in marketing, communications, journalism, or business / commerce with a major in one of these areas.
- Minimum 5 – 8 years in B2B/B2B2C marketing roles, preferably from health insurance or employee benefits business.
- Strong stakeholder engagement skills with the ability to manage multiple stakeholders including senior stakeholders with confidence and professionalism.
- Multi-channel marketer with great writing and digital marketing ability.
- Proficient in Microsoft Office (PowerPoint, Word, Excel) plus be comfortable using different marketing or communication platforms (Google Analytics, CRM like Pardot, SalesForce, Qualtrics, Zoom, WebEx, Cvent).
- Develop content with the audience in mind and can make complex technical information easy to understand for a broad audience.
- Good time management, knowing your deadlines and how to prioritize and project manage.
- Curious mindset for the industry, the areas we have expertise in, marketing and communication trends and ideas, and bring this into the work you deliver in the form of ideas and new angles.
- Good Team contributor and player
- You are happy to roll your sleeves up and get things done including getting content on a website or setting up an email template ready to send.
What makes you stand out:
- Experience working with (or in) the insurance industry or a financial services organization.
- Excellent communication and written skills in English.
- Strategic thinker with ability to take ownership, prioritize work, and meet deadlines with can-do attitude.
- Strong negotiation, presentation and analytical problem solving skills.
- Highly motivated and a team player with good interpersonal skills.
Marsh McLennan is committed to creating a diverse, inclusive, and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.
Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections, and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.
