THE ROLE:
The Executive, Marketing & Programs is responsible for working with internal and external resources to plan, coordinate and execute marketing promotional projects, campaigns, and programs, including sales collateral development, press releases, web content creation, email marketing, advertising, direct mail, and other communications.
CORE RESPONSIBILITIES:
- Ensure branding consistency- Oversee and integrate branding, marketing communications, and sales functions into a unified strategic process.
- Market SEMI products & services- Develop sales collaterals, promotional and marketing materials for SEMI products and services. Interface with creative services, event planning, public relations, other internal specialists and external agencies to drive on-line and onsite marketing experience and assets.
- Product marketing - Translate broad concepts and business strategies into structured product marketing plans. Manage product lifecycles, and product positioning in the marketplace.
- Support marketing communications - Contribute regular updates to the SEMI Southeast Asia & Global newsletter and support press writing. Communicate through posting of SEMI & industry news & events via social marketing channels.
- Promote programs - Coordinate marketing efforts with speakers, instructors and SEMI departments to provide content for the development of promotional materials.
- Ensure programs plans are achieved - Coordinate project scope and plan logistics such as timelines, speaker and attendee materials, facilities, catering, audio-visual equipment and any additional requirement for program.
- Meet presentation requirements – Work closely with speakers to ensure presentation content complies to formats, guidelines and deadlines.
- Communicate results – Assist with the program evaluation process and compile evaluation reports. Liaise between speakers and the media to provide content for publication.
CRITICAL SUCCESS FACTORS/SKILLS:
- Ability to persuade without direct authority.
- Excellent communication skills, strong writing skills and fluent and effective presenter
- Creative and innovative
- Systematic in approach
- Fast learner and independent thinker
- Customer-service oriented
- Social media savvy
FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE:
- 1+ years of experience in marketing or related fields
- Experience with global semiconductor markets and technologies is a plus
