Who are we looking for?
We are looking for an experienced, passionate and creative Social Media Specialist to join our team. As a Social Media Specalist you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts.
The ideal candidate will have a proven track record of developing high-impact campaigns and experience in driving traffic, generating leads, and increasing revenue.
Duties and Responsibilities
- Develop and execute social media plans and campaigns to drive brand awareness, engagement, leads, and sales
- Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales
- Keep track of the latest trends in social media and incorporate them into campaigns
- Develop and curate engaging content for social media platforms
- Analyze the effectiveness of campaigns and provide actionable insights
- Monitor and analyze the success of campaigns
- Communicate with industry professionals and influencers via social media to create a strong network
- Manage media relations
- Work with copywriters and designers to ensure content is informative and appealing
- Championing engagement, addressing community members/users’ questions, concerns, and feedback, and using this information to improve the product and customer care.
Requirements
- A Minimum of 2 years of experience as a Social Media Specialist or similar role
- Social Media Specialist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tik Tok, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills
- BSc degree in Marketing or relevant field
Working Hours
Monday to Friday
9am to 6pm
