Company Introduction:
Chope is dining made easy. As the leading dining platform in Asia, we connect diners to restaurants for memorable experiences, more often.
Having seated more than 100 million diners, Chope understands what gets people excited about dining out, and how best to maximise business for over 13,000 restaurant partners. With Chope, diners can discover restaurants, make bookings, save with deals, and order pick-up and delivery on the app. Chope’s demand generating diner platform is seamlessly incorporated with a suite of integrated restaurant solutions that encompass reservation, call, queue, and table management.
Founded in 2011 and currently in seven cities (Singapore, Hong Kong, Bangkok, Phuket, Shanghai, Bali, and Jakarta), Chope has grown consistently over the past 12 years. We are inviting motivated and enthusiastic candidates to join our team at a very exciting stage in our growth journey. You will be part of a team that leads the way in developing technology for the benefit of the whole restaurant ecosystem, including diners like yourself!
At a glance
This role will be an integral member of the Singapore Marketing team - responsible for driving traffic, awareness, and conversions through the conceptualisation and execution of marketing initiatives. The role would independently create digital marketing campaigns, copywriting, visual asset design creation and content creation to support the company’s expansion efforts.
The ideal candidate must have the passion for marketing and be well-versed in both traditional and digital marketing concepts as well as possess good writing abilities.. You will need empathy to get into users' heads, an eye for aesthetics to ensure we have captivating visuals, a knack for killer copy that invokes action, and an analytical mindset to produce data-driven results. You will report directly to the Senior Marketing Manager and play a pivotal role in driving Chope towards our next exciting phase of growth!
Responsibilities
- Creation and execution of marketing campaigns including company branding, online content strategy, social media campaigns etc.
- Copywriting for online and social media content such as articles/blog posts and marketing messages
- Visual asset design/creation and image content creation including editing of banners, images, landing pages, EDMs, etc.
- Continuous review and active management of the website and all digital assets
- Daily Social media and community engagement activities including prompt communication and handling of feedback
- Design and drive strategic content marketing initiatives such as content planning, development and optimization across different online and social media channels and digital touch-points
- Support internal marketing, business development, corporate service, and sales team to develop strategic and tactical content
- Regular lead and performance tracking and reporting during and post-marketing campaigns
- Other miscellaneous administrative jobs including ad-hoc office operations and functionality
Who Are We Looking For: (Requirement)
- Candidates with minimum of 2-3 proven years of experience in a marketing or multimedia-related role will be preferred. Good understanding and proficiency in the usage of various social media/digital marketing channels such as Facebook, Twitter, Instagram, LinkedIn, forums, GDN, SEM, SEO, etc. is a must
- Strong project management skills, able to multi-task and adhere to deadlines
- Curious, independent and proactive mindset, with the ability to be productive and efficient with minimal or no supervision in a fast-paced and dynamic work environment
- Strong writing ability and an excellent command of the English language.
- A passion in food and the dining scene in Singapore, as well as an interest in consumer technology.
What To Look Forward To:
- Hands-on action: Sink your teeth into opportunities that’ll deliver both impact and meaning to the Chope customer experience.
- Autonomy & ownership: Show up, work it, and strut your stuff! Take on challenges, hone new skills, and adopt a test-and-learn mindset.
- Open & collaborative culture: Build networks and expertise across functions and markets, with insightful pow-wows and valuable feedback.
- Flexible work: Make work revolve around life, not the other way round. Boost efficiency with flexible arrangements that support your well-being and needs.
We regret to inform that only shortlisted candidates will be contacted
