Client Servicing
• Maintain day-to-day contact with the client and ensure timely delivery of projects
• Anticipate client communication challenges & develop recommendations
• Develop & implement integrated communication strategies and plans
• Manage specific projects that are part of a larger campaign
• Develop and maintain trackers for projects
• Begin to understand clients’ business model from a global perspective; understand key markets, global
influencers and the impact on client/business narrative
Media and Influencer Engagement
• Develop and lead communications plans and strategies.
• Manage media/PR/influencer campaigns, including media events, analyst meetings, media tours,
KOL/influencer/advocacy programmes
• Deep knowledge and understanding of the media and KOL/influencer landscape in Singapore and/or APAC
• Propose and develop editorial content and PR materials (eg. press releases, briefing documents, pitches,
bylines, end of campaign reports etc.) with minimal supervision
• Work with junior team members to guide them on editorial content creation
• Experience with analyst relations, government relations etc. is a bonus
Digital & Social Acumen
• Assist in creating high-level digital/social media strategies that are integrated into communication plans
• Engage with agency digital & monitoring divisions regarding client projects & deliverables
• Experience in social media management, including community management, editorial calendars and metrics
reporting
• Serve as day-to-day contact for media/influencers; share knowledge
• Conduct outreach relevant to integrated communication
• Oversee management of reactive requests, proactively influence & garner coverage
• Lead brainstorms & strategic campaign development
Business Acumen and Strategic Thinking
• Develop & own portions of a plan
• Identify opportunities for cross-team integration
• Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or
development courses, etc.
New Business Development
• Become familiar with WE capabilities across the agency including global region specialties in comparison to
competitor agencies
• Assist with new business development, including taking an active role as part of the development/pitch team
• Serve in a lead research role on organic growth new business efforts including sourcing and gathering
audience, industry or competitor market data
• Understand & identify potential opportunities to grow & diversify existing account
• Begin to develop and nurture network of peer contacts outside the agency
People Leadership
• Be a peer resource to staff, interns & new hires
• Build management skills by mentoring and managing junior level staff and account team
• Take accountability for role on projects
• Model agency values
• Demonstrate ability to give/accept constructive feedback
• Ability to manage multiple projects simultaneously
Qualifications:
• A minimum of Diploma or Bachelor’s Degree in Communication or Business in Marketing
• At least 2 years of working experience in the communication field.
• Experience in working with corporate/ consumer clients or in an agency environment is preferred.
• Passion for the Travel, Tourism, Hospitality, Leisure sectors are a big plus.
• Proven work experience in planning and executing integrated marketing campaigns is a must.
• Good grasp and understanding of communication (knowledge/experience in traditional PR and/or
social-digital media and marketing strategies, etc.)
• Able to thrive in a fast-paced team environment (frequent tight deadlines, multitasking, etc)
• Good speaking, writing, and communication skills in English
• Strong organizational and project management skills, with the ability to handle multiple clients and
projects simultaneously
