Job Summary
We are seeking a dynamic and experienced Digital Marketing Executive to join our team in the food and beverage industry. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and products. The role requires a strong understanding of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.
Responsibilities
- Develop and manage digital marketing campaigns, including content creation, SEM, email, and display advertising campaigns.
- Plan and execute all digital marketing, including marketing database, email, social media, and display advertising campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Work closely with the marketing team to develop and implement the overall digital marketing strategy.
- Stay up-to-date with the latest trends and best practices in online marketing and measurement.
Requirements
- Diploma/ Bachelor's degree in Media Marketing or relevant field.
- Proven working experience in digital marketing, particularly within the food and beverage industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent written and verbal communication skills.
- Able to create social media handles to engage with customers
- Photogra[hy/ videography skills is an advantage
