Summary
In this role, you will be reporting directly to and work closely with the Associate Marketing Director to develop and implement marketing strategies, programs and plans to meet and exceed financial objectives. He/she will work with the Marketing / Product Specialist in each country for overall product marketing of Biosensors portfolio products within the Asia Pacific region, ensuring key marketing support is provided at country level.
Responsibilities
- Deliver overall Marketing product positioning, messaging, clinical data, at country and hospital level to drive sales of the Biosensors stent and dilatation catheter portfolio and 3rd party products.
- Leading and managing the Product Life Cycle that includes the business case development, launch and marketing plans, and programs aligned with the countries strategies.
- Strengthen the implementation and executions of marketing events and workshops through close team work with regional country managers, sales team as well as to train internal customers on product features and benefits and to conduct post market follow up and analysis.
- Conceptualize and prepare marketing materials and training materials; conduct training to the sales team and distributors to equip them with knowledge of selling features and functionality of the products.
- Perform analysis of market data research to understand market trends, pricing, market dynamics and positioning.
- Work with Country manager to manage major hospital tender / National tenders, implementation and management of data usage analysis and strategy plan to win major hospital tender / National tenders continuously.
- Understand the clinical environment to be able to deliver product messaging in line with the overall strategic direction.
- Work closely with Clinical team to support regional/local registries.
- Spend significant time in the field working with Biosensors country sales teams and understanding regions, hospitals and market differences in each country and provide clear support to achieve revenue goals.
- Develop effective sales tools to support the sales team and also to coach local sales teams in aligning sales messaging and executing tactical sales activities.
- Build and maintain working relationships with key opinion leaders to facilitate Biosensors market entry, early DOH approval and reimbursement approval in regulated countries.
- Work closely with Regulatory Affair to lobby against local government to speed new products to market and gain upside for future sales.
- Ensure all marketing expenses are used appropriately with best leverage and not exceeding the given budget.
Requirement
- Degree in Science, Biotechnology or any other related disciplines
- Minimum of 5 years sales and marketing experience in Interventional cardiology or related field
- Proven ability to deliver key messaging on a product and clinical basis to internal and external stakeholders
- Excellent interpersonal and communication/presentation skills
- Understanding of clinical data and its interpretation to present to internal and external stakeholders
- Adaptable and able to work with colleagues and customers from Southeast Asia region and culture sensitive
- Strong analytic marketing knowledge and sales support
- Highly organized and result oriented, effectively utilizes time and stay on top of shifting priorities
- Effective Project Manager, able to keep projects on schedule while performing additional unrelated tasks
- Excellent knowledge of MS Office
