Responsibilities
- Responsible for a full spectrum of marketing functions including marketing communication, public relations, and product branding for brand awareness.
- Managing the administrative tasks, including coordinating, and managing PR-related activities such as media pitching, press release writing and distribution, handling media queries, media hosting, media drop, and the stewarding of media relationships.
- Assist in developing key opinion leader (KOL) outreach programs for company key source markets, including the planning of KOL collaborations and engagements.
- Promote organization brand via digital paid engagement (e.g., influencer engagement, youtubers, podcasters, KOLs), based on the countries’ communication strategies to maximize key message delivery to the target audience.
- Develop marketing communication planning, strategy, and budget.
- Preparation of Public Relations collaterals and execution of all social media activities.
- Implement effective digital and mobile campaigns to ensure objectives are met.
- In charge of designing content, implementing strategies, and managing all social media channels such as TikTok, and Xiaohongshu to drive company and brand awareness by focusing on different channels and audiences.
- Collect online and internal feedback regarding branding projects to improve the campaign approach and effectiveness in increasing brand awareness and affinity.
- Monitor, analyses and communicate Public Relations results.
- Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
- Any other ad hoc duties as assigned.
Requirements:
- Diploma in Marketing or related disciplines.
- Experience in a marketing communications, public relations, social media, digital marketing, or digital advertising roles, either in-house or at an agency or campaign planning and execution.
- Proven project management skills, ability to influence, and relationship management.
- Aptitude for creative problem-solving and the ability to work independently or as part of a team.
- At least 2-3 years of marketing experience
- Prior working experience in Beauty, Personal Care, Wellness or any other FMCG industry would be an added advantage.
