Digital Marketing Specialist
Key Responsibilities:
- Develop, implement, and manage marketing campaigns that promote the products and services of our clients.
- Enhance brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
- Manage various digital marketing channels including social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and Google platforms (Google Ads, Google Analytics).
- Oversee and manage the creation of engaging digital content (e.g., website, blogs, press releases, and podcasts).
- Monitor the effectiveness of digital marketing activities using various analytics tools and deliver detailed reports on campaign performance.
- Collaborate with internal teams, such as sales and product development, to optimize customer experience and ensure brand consistency.
- Stay up-to-date with digital technology trends and suggest new ideas to enhance digital marketing activities.Qualifications
Qualifications & Experience
- Bachelor’s degree in Marketing, Digital technologies, or relevant field.
- 3-5 years of experience in digital marketing, particularly within social media and Google platforms.
- Strong understanding of digital marketing concepts and SEO strategies.
- Experience in optimizing landing pages and user funnels.
- Proficiency in marketing automation technology.
- Skills in creative content writing.
- Analytical mindset with numerical aptitude.
