Social Media Executive

A Social Media Executive plays a crucial role in managing and implementing social media strategies to enhance the online presence and engagement of our company. Here are key responsibilities and skills associated with the role:

Responsibilities:

1. Content Creation: Develop and curate engaging content for Facebook, Instagram, Tiktok and other platforms, aligning with the brand's tone and objectives.
2. Social Media Management: Oversee day-to-day activities on social media channels, including scheduling posts, monitoring comments, and responding to audience inquiries.
3. Campaign Execution: Plan and execute social media campaigns to promote products, services, or brand initiatives.
4. Analytics and Reporting: Monitor social media analytics, track performance metrics, and provide regular reports to evaluate the effectiveness of social media efforts.
5. Audience Engagement: Foster engagement with the target audience through interactive and creative content, responding to comments, and participating in relevant discussions.
6. Trend Awareness: Stay updated on social media trends, algorithm changes, and emerging platforms to adapt strategies accordingly.
7. Collaborations and Partnerships: Identify and explore opportunities for collaborations with influencers, partners, or other brands to expand reach.
8. Brand Advocacy: Encourage user-generated content and foster a community of brand advocates through strategic initiatives.
9. Customer Feedback Management: Monitor and address customer feedback or concerns on social media, working closely with customer support teams.

Skills and Qualifications:

1. Social Media Expertise: Strong understanding of Facebook, Instagram Tiktok and other social media platforms, their features, and best practices.
2. Content Creation: Proficient in creating visually appealing and engaging content, including graphics, images, and videos.
3. Analytics: Familiarity with social media analytics tools to track and analyse performance metrics.
4. Communication Skills: Excellent written and verbal communication skills to convey brand messaging effectively.
5. Creativity: Ability to think creatively and come up with innovative ideas for social media campaigns.
6. Adaptability: Willingness to adapt to changes in the social media landscape and adjust strategies accordingly.
7. Time Management: Efficiently manage time to meet deadlines and handle multiple tasks simultaneously.
8. Tech-Savvy: Comfortable using social media management tools, content creation tools, and staying updated on technological advancements.
9. Marketing Knowledge: Understanding of basic marketing principles and how they apply to social media strategies.
10. Cultural Sensitivity: Awareness of cultural nuances in the Singaporean context for effective communication.

This candidate is prepared to contribute significantly to our company's digital marketing efforts, building brand awareness, and fostering positive relationships with the target audience.