Benefits Summary:
- Basic $6000 - $9000 + AWS + VB
- Monday – Friday 9am – 6pm
- Location: Raffles Place
Responsibilities:
- Formulate and implement paid media strategies across diverse online advertising channels such as Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.
- Collaborate closely with the marketing team to ensure alignment of paid media campaigns with overarching marketing and business goals.
- Take charge of the entire lifecycle of paid media campaigns, including budget allocation, targeting, and ongoing fine-tuning.
- Monitor campaign effectiveness, analyze data, and offer insights for enhancing Purchases, ROI, CPA, and ROAS.
- Keep abreast of industry trends, algorithm updates, and emerging advertising platforms.
- Generate regular reports detailing campaign performance and deliver data-driven recommendations for enhancement.
- Persistently conduct testing and experimentation involving various ad formats, targeting choices, and creative tactics.
- Perform market research and analyze customer data to unearth growth opportunities.
Requirements:
- Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field.
- Minimum 3 years of relevant experience in digital and social media marketing.
- Proven experience in managing paid media campaigns, including Facebook Ads, Pinterest Ads, Tiktok Ads and other platforms.
- Proficiency in ad campaign setup, optimization, and budget management.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and team collaboration skills.
- Experience with A/B testing and conversion rate optimization.
- Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
- Experience in Women’s apparel industry is preferred.
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*We regret to inform you that only shortlisted candidates would be notified*
We wish you all the best in your career search.
You are welcome to visit our website at http://www.rkgroup.sg/
RK Recruitment Pte Ltd | EA License No.: 20C0280
TANG WEI SHEN | EA Personnel No.: R23115252
