Scope:
The Account Executive is responsible for the coordination of advertising campaigns and communicating clearly to all who are involved. This includes managing administrative and campaign work and ensuring that advertising projects are completed on time and on budget.
Responsibilities:
- Meet and liaise with clients to discuss and identify their advertising requirements
- Work with team to devise an advertising campaign that meets the client's brief and budget
- Present, alongside team (particularly the account manager), the campaign ideas and budget to the client
- Work with the account manager to brief media, creative and research staff, and assist with the formulation of marketing strategies
- Liaise with, and act as the link between, the client and team by maintaining regular contact with both, ensuring that communication flows effectively
- Negotiate with clients and team about the details of campaigns
- Present creative work to clients for approval or modification
- Handle budgets, manage campaign costs and invoice clients
- Write client reports
- Monitor the effectiveness of campaigns
- Undertake administration tasks
- Arrange and attend meetings
- Make 'pitches', along with team, to try to win new business for the agency
Required Skills & Preferred Qualifications:
- Account Executive – possess relevant internship experience
- An independent and tenacious worker
- Meticulous and able to think of solutions to problems
- Possess excellent communication and interpersonal skills.
- Good client management and presentation skills
- Knowledge of multimedia and current technologies
- Excellent at understanding timing and budget limitations while pushing a project along, keeping everyone on track and informed
