Main Duties and Key Responsibilities:
- Draft, edit and proofread all marketing and communication collaterals
- Plan and execute marketing and advertising campaigns
- Copy write marketing collaterals, video scripts, agency briefs, stakeholder communications, press releases, letters, memo, etc.
- Ensure collaterals are rolled out on time by staying on top of the marketing calendar, production schedule, oversee the design and delivery of marketing initiatives, promotions, campaigns and events
- Plan content, oversee and facilitate production of the club magazine - Longitude
- Adhere to brand guidelines for existing business and review brand guidelines from time to time
- Ensure that the business is up to date on marketing platforms and trends
- Manage all web content, web listings and email blast
- Conduct club audits to ensure adhesion to marketing and communications branding and copy guidelines
- Work closely with sales teams and coordinate your activities for cost-effective campaigns
- Create new partnerships and maintain existing partnerships with external companies
- Sourcing and procuring of club merchandise
- Handle administration duties of Marketing Department
- Handle media requests for food tasting, filming & photography, interviews, etc
- Organise press conference, media events
- Develop, champion and manage social media marketing for the business
- Engage with customers through the use of social media
- Maximise followers on all subscribed social media platforms
- Track and monitor all digital media, the success of online initiatives and report findings
- Develop and track marketing analytics for web and social media
- Identify and report social media trends, recommend and implement suitable digital platforms for the business
- Total event management
Requirements:
- 3 to 5 years’ experience in related field
- Ideally from luxury/ membership/ marina/ private club/ hospitality industries
- Experience working in agencies is an advantage
- Degree in mass communications, media, PR, digital marketing or related fields
- Proficient in Microsoft Office Suite
- Competent in social media content planning and advertising
- Strong communication skills – ability to organize and present information both written and oral in a clear and fluent manner.
- Possess strong analytical and interpersonal qualities
- Good formal presentation and stress management skills
