Looking to make your mark in a local ad agency that's equal parts heart, guts and soul? Then join us as a SENIOR COPYWRITER!
Our ideal candidate is a seasoned professional, with 5-8 years relevant experience to prove it. We want a master of the English language - someone as comfortable managing editorial and social content as he/she is churning out kickass copy for ad campaigns and social posts - as well as a strat-savvy guru who can crack big ideas, solve communications problems, and lead others to do the same.
If you're insatiably curious, have a knack for communicating clearly and compellingly, are hungry to step up to a leadership role AND want to make waves in a proudly-Singaporean agency, come lets talk.
CORE RESPONSIBILITIES
Drive and develop campaign concepts, content strat, and creatives for existing clients and new projects
- Lead, generate and drive the 'big idea' for social campaigns, ad campaigns, digital advertising etc
- Generate marketing/comms ideas in partnership with internal and external stakeholders
- Write copy, undertake copy editing and drive content planning/management across various platforms, including social platforms, below-the-line collateral, and websites
- Work with the art department, planners and project managers for campaigns and collaborate with various teams in design, art and others for content development
- Deliver consistently high standards on retainer clients' work
Advance copywriting content
- Write copy for ad campaigns, social/digital, BTL collateral, and other forms of communications
- Conduct editorial review for content management, language, spelling and grammar
- Ensure that content and copy aligns with concept, objectives and brand guidelines
- Drive on-brief creative concepts and solutions with fellow creatives
- Review, refine and mentor other creatives to deliver excellent, on-brief work
QUALIFICATIONS
Related qualifications in Mass Communications, Advertising, Social/Digital Marketing or other related fields would be great. A solid portfolio matters more.
CRITICAL SUCCESS FACTORS
- A strong understanding of Singapore society and culture, language and people
- Able to think strategically across different media platforms and own the creation process from inception to production in a multidisciplinary, fast-paced environment
- Able to translate strategic thinking into innovative yet relevant communication solutions
- Excellent analytical, problem-solving and communication skills
- Able to actively manage and drive assigned project teams from conceptualisation to implementation and regular maintenance
- Willingness to actively display and live the company mission and core values ie BE PART OF THE TEAM, BE CURIOUS, BE A PROBLEM SOLVER
