Managing Editor
We are looking for a Managing Editor who will be responsible for creating content strategies and oversee their implementation processes. This is an opportunity for an experienced Editor with excellent organizational and management skills, enthusiasm for creating efficient processes, strategic problem-solving and excellent decision-making skills, strong industry contacts, and a solid understanding of data insights.
Responsibilities:
Responsible for all editorial content on Sassy Mama Singapore
- Plans, manages, and coordinates the site’s daily posts
- Overseas the Editorial Calendar, planning and scheduling posts and ensuring the timely covering of topics, holidays, etc.
- Edits all posts and works with Editorial Team to schedule them on the backend
- Assigns topics to the various contributors and manages contribution pieces
- Writes weekly rounds up/feature story
- Acts as main writer on the site as needed
- Oversees the content line-up for the weekly newsletter
- Optimizes copy for search engine optimization
- Keep on top of trends and conduct audience research to develop content strategies
Oversees the Editorial Team (ET)
- Works with ET to ensure edited posts are uploaded and scheduled
- Ensures the site’s ‘resource’ pages are updated regularly by the ET
- Works with the ET to create the weekly newsletter and other EDMs, determining content, proof-reading andsigning off on the editorial content
- Overseas the ET’s daily posting onsocial media
Manages the contributors and experts
- Assigns topics, manages deadlines, edits texts, and schedules their posts
- Manages contributor budget
- Identifies and approaches new contributors and experts to join the Sassy team
Works with Marketing and Sales Teams on editorial promotions
- Draft advertorials based on detailed briefs
- Work as needed on marketing materials and take the Editorial lead on large projects
Other
- Answers editorial inquiries
- Posts onSocial Media (FB, IG,LinkedIn) to increase user interaction (ex: link to local news story oneducational topic; the latest hilarious family/kid viral video, etc., etc.)
- Act as a Sassy Mama Ambassador by attending industry events, including press events, shop openings,etc.
- Manages relationships with local PR agencies and vendors
- Hiring and training new Editors
Requirements:
• 5+years of experienceinwriting and leadership/management
• Positive, intuitive/proactive and a collaborative team player
• Excellent verbal and written communication skills
• Superior judgement and discretion
• Proficiency in Wordpress, eDM creation (Ematic/Mailchimp or similar), google analytics,Facebook, Instagram
• Self-starter, resourceful and self-motivated
• Experience in Display and PPC advertising is a bonus
• This person should be able to recognize opportunities as they emerge and quickly pursue means for enhancing our business with new trends and ideas and keep us at the forefront of change.
