Job Purpose
The objective of the role is to:
- The objective of this role is to create the Augmentin brand strategy for GSK and lead the co-creation of the worldwide integrated campaigns along with focus markets to deliver high-quality and impactful marketing strategies and integrated campaigns for Augmentin across the GSK world.
- Work across functional and geographic boundaries to gather the right insights and partner with regional commercial leads and local markets to drive effective implementation of the brand plan;
- Partner with key internal stakeholders across multiple functions to ensure the effective management of the product relative to its product lifecycle.
- The role will be key in shaping the GSK anti-infective strategy for the future and make the next 40 years of Augmentin as strong as the first 40 years.
- Provide leadership to and develop the team of Global Marketing Managers.
Key Responsibilities
- Align omnichannel strategy and content plan to P&L strategy and initiatives;
- Create robust global strategic brand plans for the brand;
- Co-creation with focus markets of promotional campaigns and contents with the highest quality and ethical standards and in compliance with company’s policies;
- Promotes a culture of relentless continuous improvement through clear lead & lag indicators and ensures to deliver high quality campaigns on time;
- Cross-collaborate with all stakeholders to build in all insights from cross functional teams through focus markets;
- Provide leadership & rapid sharing of best practices and ensure fast implementation and usability of Established Pharma Brand plans and contents across markets;
- Evaluate and realize growth opportunities to increase sales for the portfolio including scoping the opportunity, planning resourcing, assist in building a business plan, etc;
- Drives collaboration and seamless flow of information to ensure that global and LOC activities are fully aligned with the portfolio strategy;
- Manage resources and A&P spends in the most efficient way with constant measurements of ROI and improvement;
- Cross functional people leadership and stakeholder management through the matrix in LOC and broader enterprise functions (Global medical affairs, manufacturing, supply chain, regulatory, digital team, etc); and
- Role model GSK’s values and culture and embed it in the team.
Why you?
We are looking for professionals with these required skills to achieve our goals:
- Min 12 years of experience in local markets and global roles
- Bachelor of science, medical, marketing or business administration
- Experience in omnichannel marketing, routes of customer and stakeholder engagement
- Experience in developing programs/solutions/content for customers;
- Experience in dynamic content effectiveness preferred;
- Confident communicator in storytelling mode, influencer, and facilitator to work in multi-matrix and multi-cultural teams across diverse geographies, cultures and time zones;
- Strong accountability and adaptability mindset to deliver high quality outcomes with a constructive attitude under high pressure environment;
- Strong creativity and critical thinking to create relevant content for customers in existing and in new healthcare ecosystems
JR:384873
