Senior Marketing Executive | Digital Marketing | SMM | PR | F&B Industry | Jurong East
Working Day: Monday – Friday (4 days in Office, 1 day from Home)
Office Location: Jurong East, Singapore
Salary Range: $3,500 - $5,000
Job Description:
- Social Media Management
- Develop and execute social media marketing strategies that align with the company's goals and target audience
- Create and curate content specifically for social media channels, including posts, stories, and visuals
- Oversee the day-to-day management of social media platforms (e.g., Facebook, Instagram) to ensure consistent posting and engagement
- Monitor and respond to comments, messages, and mentions on social media, maintaining a positive brand image
- Utilize analytics tools to track social media performance, make data-driven decisions, and optimize strategies for better engagement and reach Website, social media platform content writing and update
- Public Relations (PR) and Media Relations
- Create PR materials, such as press releases, media kits, and pitches to distribute to the media
- Lead PR efforts to enhance the company's public image and reputation
- Develop and implement PR campaigns, including press releases, media pitches, and crisis communication plans
- Build and maintain strong relationships with key media contacts and outlets to secure press coverage
- Arrange interviews, press conferences, and media appearances for the company
- Monitor news coverage and mentions of the company, and proactively address any negative or damaging information
- Manage marketing inventory for communication materials (social media, print, merchandising etc.)
- Collaboration:
- Assist with the development of marketing collaterals - work with in-house designer and external agencies to oversee designs and productions of marketing materials, POSM materials, traditional and digital media contents, PR publicity, and advertisements
- Responsible to drive activities performances for one of Company's brands to meet objectives
- Liaise with mall management on mall activities and advertising channels
- Work closely with the operations team to manage their communication, promotional and marketing execution, and needs
- Others:
- Handle and manage 3rd party online delivery platforms
- Manage the POS system menu and price changes.
- Any other ad-hoc duties when required
Requirements:
- Diploma / Degree in Business / Marketing or related disciplines or equivalent
Possess exceptional F&B industry knowledge and familiar with different strategies used by industry players and competitors.
Prior experience as a Senior Marketing Executive with digital marketing and/or agency experience is a plus.
Proficient in Microsoft Offices; Familiar with Photoshop, Illustrator is a plus.
May require to work during weekends and public holidays for promotion events.
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The Supreme HR Advisory Pte Ltd | 14C7279
Ong Boon Kiet (Travys) | R22104769
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