Trade Marketing Manager
Our client is looking for a Trade Marketer to join their dynamic team. Someone who can drive impactful strategies and elevate the brand presence in the Singapore market.
Roles & Responsibilities:
· Collaborate with cross-functional teams to develop comprehensive trade marketing strategies aligned with overall business objectives.
· Create and execute promotional campaigns, in-store displays, and other marketing initiatives to drive sales at the retail level.
· Conduct market analysis to identify trends and opportunities, staying ahead in a competitive landscape.
· Implement in-store promotional activities and displays to attract customers.
· Manage the trade marketing budget efficiently for maximum impact.
· Provide regular reports on initiative performance, utilizing data for continuous improvement.
· Experience in liaising with Retail and e-commerce teams within the organisation.
· Develop and implement impactful in-store promotional activities and displays to enhance brand visibility and attract customers.
· Provide regular reports on the performance of trade marketing initiatives, highlighting key metrics and areas for improvement.
· Utilize data and analytics to refine strategies and improve ROI.
Qualifications:
· Bachelor’s degree in marketing, Business, or a related field.
· Proven experience in trade marketing, preferably in the FMCG/F&B Services field.
· Strong understanding of the Singapore market and consumer behaviour.
· Excellent communication and interpersonal skills.
· Ability to think strategically and creatively to develop innovative marketing solutions.
· Proficient in data analysis and reporting tools.
· Strong project management and organizational skills.
· Ability to thrive in a fast-paced and dynamic work environment.
