Responsibilities:
- Plan, create, and execute an SEO and SEM strategy.
- Manage and create social media contents and postings.
- Monthly meeting with partners and stakeholders to present campaign plans, campaignperformance, and proposal to improve digital results
- Set up conversion and event tracking on the website and across various digital platforms
- Identify, measure, and report the performance of Digital Marketing campaigns, social media management and website; assess against goals (KPI and ROI)
- Prepare and present reports regularly.
- Manage buyer personas for targeted marketing.
- Stay up-to-date with the latest SEO, SEM, and digital marketing trends and best practices.
Requirements:
- A Diploma holder, preferably in Marketing, IT or Engineering discipline
- 2 - 4 years of digital marketing experience including SEO, SEM
- Knowledge of technical SEO is a plus
- Familiar with Adobe commerce cloud platform, Adobe Creative Clouds suite
- Experience in web analytics tools such as GA4, PIWIK, Adobe Analytics.
- Must have experience in CRM and marketing automation software such as Hubspot, Dotdigital or SalesForce
- Experience with A/B testing and other testing metrics
- Must be organised, attention to details, and able to work in a fast paced environment.
- Ability to collaborate and work in a team, but is also a self-starter
- Familiarity with digital marketing platforms such as Google/ Meta Ads Manager, Google Shopping, Facebook Creator Studio, etc
- Apply copyright and trademarks infringement knowledge and related law
