About the company
Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.
Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.
About the team
As an Omnichannel retail company, our success heavily relies on our ability to effectively describe and market our products to potential customers by crafting compelling communication that helps us drive sales and grow our brand. The key responsibilities of team members include understanding our customers to create content and communication that will resonate with them, while also focusing on the features and benefits of our products that set them apart from competitors. Our content is designed to ensure we communicate how our products can solve problems or improve the lives of our customers.
Our Growth Marketing team plays a pivotal role in driving Lenskart’s success by developing and executing strategic marketing initiatives. The Business Analyst plays a critical role in maximizing our marketing efforts by analyzing data, identifying trends, and providing actionable insights with their strong expertise in SQL, Python, Power BI, Excel, and a deep understanding of data visualization. This role will report to the Growth Lead of Singapore.
In this role you will be responsible for
- Collect, clean, and analyze customer data, sales metrics, and CRM system data from various sources using Excel, SQL, Python, and other tools.
- Design and develop interactive reports using Power BI / Excel to visualize key business metrics and trends.
- Identify patterns, trends, and insights from data and communicate findings to stakeholders effectively.
- Collaborate with business users, stakeholders, and cross-functional teams to gather and document business requirements for analytical projects.
- Perform root cause analysis to identify factors influencing business performance and propose solutions.
- Use statistical techniques and data modeling to identify correlations and trends in large datasets.
- Present complex data and analysis in a clear and concise manner to both technical and non-technical audiences
Who we are looking for
Minimum Qualifications
- Bachelor's degree in Business Administration, Economics, Analytics, Computer Science, or a related field.
- 3 - 5 years of proven experience as a Business Analyst or Data Analyst, with a focus on data analysis and visualization of a marketing or consumer focused database.
- Strong proficiency in Google Analytics, Power BI and advanced Excel functions
- Solid understanding of data modeling, SQL, and relational databases, R or Python
- Excellent analytical and problem-solving skills with a detail-oriented mindset.
- Strong written and verbal communication skills, with the ability to present complex data and analysis to stakeholders.
- Familiarity with statistical analysis and data mining techniques is a plus.
- Ability to work independently and collaborate effectively in a team environment.
Preferred Qualifications
- Experience or understanding of data engineering principles and technologies.
- Experience working in an E-commerce or D2C company.
- Worked previously in ambiguous and fast paced environments
