Main Duties and Responsibilities
Marketing Strategies
- Under the guidance of the Segment Marketing Head, the selected candidate is responsible for planning, developing, and implementing marketing strategies specific to PSB Academy’s Certificate and Diploma programmes being assigned (portfolio):
- This includes overarching ATL and BTL strategies, messaging, lead generation, events/previews, branding, and partnerships for the assigned portfolio.
- Directly responsible for the development, control, and/or management of vendors pertaining to creatives and content marketing.
- Update information on website CMS, and work with the internal digital marketing team for the purpose of performance-based activities for assigned portfolio.
- Work closely with the Central Marketing team to ensure alignment of the PSB Academy brand narrative and strategic direction to that of the assigned portfolio.
- Collaborate closely with the recruitment team to ensure the marketing campaigns and activities support business and sales objectives.
- Responsible for monitoring, optimizing, and reporting campaigns and leads generation activities across different media channels.
- Collect market intelligence, conduct market analysis, and understand each location's marketing channels and costs to budget sensibly for each location.
Budget Management
- Analyse available data to evaluate ROI of each marketing effort.
- Regular monitoring and reporting on budgeting spent against planned marketing activities.
- Ensure marketing expenses are kept within budget.
Others
· Any other ad-hoc duties as assigned by the Reporting Officer
Requirements
- Degree in Marketing, Advertising, Business and Public Relations or equivalent
- 2-3 years of experience
- Excellent integrated marketing and project management experience
- Experience in social media marketing and Google Ads is advantageous
- Ability to work in a matrix environment with cross-functional departments
- Ability to multi-task with a high level of initiative and sound business acumen
- Independent and dynamic personality
- Proficient in English
- CRM knowledge in HubSpot is preferred
- Fluent in suite of Microsoft Office applications
- Able to commit to supporting and/or leading events in the evenings and weekends when required. (Non-extensive)
