Our Team
Mighty Jaxx is the leading integrated future culture platform in Southeast Asia today. With a mission to supercharge future culture phygitally, Mighty Jaxx’s integrated platform will empower future pop culture brands with an end-to-end supply chain of digital and phygital collectibles, including artist development and incubation, proprietary IP operation and providing global consumers access to new D2C experiences.
Mighty Jaxx partners with the greatest creative talents in the world, as well as top global brands such as Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, Adidas and many more to ship millions of phygital collectibles to over 90 countries worldwide.
We are proud to be an equal opportunity employer with a diverse, inclusive work environment and encourage our employees to bring their authentic, fun-loving, and high-energy selves to the workplace.
The Job
As the Social Media Executive, you will enhance Mighty Jaxx’s corporate branding through social media content and press releases. In your role, you will propose and implement initiatives to promote the Mighty Jaxx brand, improve customer experience and increase customer loyalty, to drive brand equity. Together with the marketing and corporate communications departments, you will support market research activities to generate relevant market insights for the organisation.
Responsibilities
- Develop, implement and execute social media strategies for new product launches
- Manage and own the social media content calendar
- Develop and execute sustenance strategies for long-running marketing campaigns to continuously grow new sub-brands and audience
- Develop and execute results-driven, multi-platform communications strategy, in line with corporate and brand direction
- Set goals and develop reporting metrics for each social media platform
- Craft effective campaign briefs for creative team
- Work with the marketing & creative teams to create high quality and timely content that engages with a wide range of audience types
- Work closely with the marketing & creative teams to develop KOL engagement activities and develop supporting assets for campaigns
- Build lasting relationships with existing KOLs / influencers, and actively engage new content creators for campaigns
- Create and distribute engaging copy across all social media platforms
- Research on new audience interests and behavior to develop relevant, localised, and engaging content plans for multiple social platforms (such as Instagram, TikTok)
Requirements
- Prior experience in social media management, product marketing, brand management and/or agency experience
- Good knowledge of digital marketing, advertising, social media, PR and retail trends and insights
- Experience working with a consumer brand in toys, collectibles, art and technology would be a plus
- Proficient in Microsoft Office suite, especially Excel and other reporting tools
- Exceptional communication skills, both written and verbal
- Experience working with cross-functional teams
- Self motivated, and comfortable working collaboratively with internal teams
- Would be required to work with overseas stakeholders, including our team in China, so fluency in written and spoken Mandarin will be a plus
To apply, please send an updated copy of your resume to [email protected]. While we value all submissions, we regret that only shortlisted candidates will be contacted by our HR team.
