Company Introduction:
Chope is dining made easy. As the leading dining platform in Asia, we connect diners to restaurants for memorable experiences, more often.
Having seated more than 100 million diners, Chope understands what gets people excited about dining out, and how best to maximise business for over 8,000 restaurant partners. With Chope, diners can discover restaurants, make bookings, save with deals, and order pick-up and delivery on the app. Chope’s demand generating diner platform is seamlessly incorporated with a suite of integrated restaurant solutions that encompass reservation, call, queue, and table management.
Founded in 2011 and currently in seven cities (Singapore, Hong Kong, Bangkok, Phuket, Shanghai, Bali, and Jakarta), Chope has grown consistently over the past 12 years. We are inviting motivated and enthusiastic candidates to join our team at a very exciting stage in our growth journey. You will be part of a team that leads the way in developing technology for the benefit of the whole restaurant ecosystem, including diners like yourself!
At a glance
We are looking for a highly motivated and driven individual to manage growth initiatives at Chope. Reporting to the GM, the Senior Marketing Manager will be responsible for driving strategic planning, marketing initiatives, campaigns, funnel management, and partnerships to grow our business.
You will be leading both the dining reservations and e-commerce arm of Chope. Your objectives will be to drive GMV, reservations, user acquisition, and user engagement for these segments. Along with a passion for marketing and a deep understanding of the e-commerce/payments and the dining reservations space, you should have a self-starter attitude and a strong sense of ownership to take charge of projects independently.
The ideal candidate needs to have an aggressive mindset to win, a creative flair for generating engaging ideas, and a data-driven approach to methodically develop tactics and achieve high ROI on the various initiatives. You should have a strong grasp of different marketing channels and analytics tools, with the ability to derive meaningful insights and drive new strategies based on data.
As a Senior Manager, you will be responsible to lead and grow a team of marketing executives, each with their own specializations. You naturally build, lead, and inspire teams by walking the talk. You think strategically about the skills your team needs to develop and define a holistic development plan for the team.
About the role
- Plan the overall marketing strategy, manage resources, and execute both long-term and tactical initiatives to grow existing business units and new business ventures.
- Run large scale campaigns to generate industry hype, increase the visibility of Chope, and drive conversions.
- Drive growth across business units, using innovative growth tactics across different channels (online and offline) to increase awareness, user acquisition, and retention.
- Dive deep into the available data to develop new marketing frameworks and optimise processes.
- Understand market trends, perform competitor analysis, and research relevant industry developments to maintain a competitive advantage.
- Manage resources and the marketing budget to achieve commercial outcomes and high ROI.
- Work with stakeholders from product/tech, sales, and operations, to drive the development of projects and marketing initiatives.
- Collaborate with the sales team to develop merchant acquisition strategies
- Build GTM plans for new ventures, including end to end campaign development, launch plans, ongoing communications, brand alignment, and channel optimization.
- Assess commercial viability and ROI of all marketing and growth initiatives under your scope.
- Handle and drive strategic partnerships with existing and new partners.
- Provide leadership, coaching, and direction to a high performing team.
What we are looking for (Requirements):
- At least 8 to 10 years of work experience with a track record in growing a brand and business in a fast-paced startup is preferred.
- 5-6 years' experience in digital marketing.
- Able to meet tight deadlines and excel in a fast-paced work environment.
- Strong project management skills and ability to coordinate complex issues with multiple stakeholders.
- Proactive self-starter that’s willing to take a hands-on approach to get things done.
- Ability to think quickly, problem solve independently, and take ownership of results.
- Possess a high degree of data analysis skills and effectively use analytics tools such as Google Analytics, Mixpanel.
- Analytical, detail-oriented and conscientious.
- Independent and possess a result-driven mindset.
- Experience in managing a team of at least 4-5 people.
- A passion for food and the dining scene in Singapore, as well as an interest in consumer technology.
While not required, the following skills/experience will be favourably considered
- Experience in food and beverage operations, customer service, or events management.
- Experience in e-commerce.
- Has own connections in the food and beverage network.
What To Look Forward To:
- Hands-on action: Sink your teeth into opportunities that’ll deliver both impact and meaning to the Chope customer experience.
- Autonomy & ownership: Show up, work it, and strut your stuff! Take on challenges, hone new skills, and adopt a test-and-learn mindset.
- Open & collaborative culture: Build networks and expertise across functions and markets, with insightful pow-wows and valuable feedback.
- Flexible work: Make work revolve around life, not the other way round. Boost efficiency with flexible arrangements that support your well-being and needs.
We regret to inform that only shortlisted candidates will be contacted.
