Content Growth Strategist

Job Description:

The Content Growth Strategist will play a pivotal role in shaping our brand’s narrative across all channels. You will be responsible for spearheading the creation, implementation, and management of content strategies to elevate our brand, engage our audience, and drive growth in our user base.

Responsibilities:

1. Develop and execute a strategic content plan aligned with our growth objectives in the fintech markets.
2. Conduct in-depth market, audience, and competitor analysis.
3. Implement best practices in SEO to maximize content visibility and reach.
4. Harness data and analytics to assess content performance, user engagement, and ROI, adjusting strategies accordingly.
5. Manage content creation and curation across multiple languages, ensuring all content adheres to brand guidelines and speaks to our diverse, global audience.
6. Drive social media strategy for content promotion, audience engagement, and brand growth.
7. Collaborate with internal teams to align content strategy with broader marketing, product, and business objectives.

Requirements:

1. Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
2. Proven experience as a Content Strategist or similar role within the fintech field.
3. Strong knowledge of the fintech industry, market trends, and regulatory landscape.
4. Solid experience with SEO, social media platforms, data analytics, and digital marketing tools.
5. Exceptional written, verbal, and interpersonal communication skills.
6. Strong project coordination and organizational skills, with the ability to manage multiple tasks and meet deadlines.