COMPANY DESCRIPTION
Mediacorp is Singapore’s largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.
We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.
RESPONSIBILITIES
merewards, Mediacorp's award-winning rewards platform, offers exciting member perks including cashback, promotions, coupons, and engaging lifestyle content. We are seeking a dynamic and results-oriented Senior Marketing Executive to join our dynamic team.
Responsibilities
- Develop and manage Day-to-day administrative and operational duties, content and copywriting for emails, social media, editorial features for Food, Travel, Shopping and social Media accounts such as Facebook and Instagram to drive user growth and engagement
- Identify and implement industry trends in Social Media marketing to grow follower base
- Promote marketing initiatives that drive revenue and traffic growth
- Collaborating with the Business Development team to promote merewards
- Liasing internally with various departments to ensure seamless campaign execution
- Minimum 2 years of experience in copywriting and editorial content development
- Digital Marketing, preferably in a loyalty program and/or e-commerce
- Possess creativity, meticulousness, resourcefulness with results orientation
- Good Project management and execution with tight deadlines
- Excellent written and verbal communication in English
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Knowledge of SEO, web analytics tools, and Adobe Photoshop will be advantageous
