Reporting of the role
This role reports to the Business Director.
3 best things about the job:
- Good exposure to a variety of client portfolios, which will be valuable for your career portfolio.
- Great opportunities to demonstrate your originality and forward thinking on different aspect of communication planning.
- The opportunity to be part of the driving force for the company’s continuous improvement and growth as a media professional
Measures of success –
In 3 months:
- Get up to speed with the client’s business and competitor landscape for the client’s industry
- Be the person whom the client goes to for day-to-day activities
- Familiar yourself with internal processes and way of working of all accounts
In 6 months:
- Working with Business Director in crafting communication plans
- Be able to propose ideas and activities to answer brand challenges, manage client budget and investment strategy across all media platforms
- Be knowledgeable of the agency’s planning tools and framework.
In 12 months:
- Drive the client business and lead projects independently along with team
- Staff supervision, training and development as well as serving as a positive role model with a hard work ethic and vigorously reviewing all work to ensure high quality standard
Responsibilities of the role:
- Overall strategic approach on the account designed and delivered to meet client’s business objectives and strategies. Oversees the implementation of the annual planning in conjunction with the client team
- Manage all aspects of campaigns and day-to-day needs of the accounts, handling from briefing through reporting. It will include understanding of client’s brief to communication planning, leading meetings with clients, setting viable objectives and KPIs, recommend/develop measurement methodology against all briefs, monitoring campaign progress and reporting. ,k
- Develop and build relationships with clients, be the trusted advisor on account requirements and work.
- Work with media partners across different platforms for ideation, negotiation and implementation as well as working with internal specialist resources and group resources.
- Facilitate cross-team learning and knowledge sharing.
- Mentoring the team and work with them on KPIs and performance appraisals.
- Drive innovative media solutions for set of portfolios.
What you will need:
- Minimum 3 years’ experience as hybrid media planner.
- Proven track record on the execution and development of media and digital strategies for clients
- Ability to work successfully with teams, handling multiple projects and stakeholders and meeting tight deadlines under pressure
- Demonstrated critical thinking and problem-solving abilities
- Strong relationship building skills which include maintaining positive client relationships
- Detailed oriented, strong negotiation skills and excellent written and verbal communication and presentation skills
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 Essentials help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, Wavemaker, and MediaCom, as well as the programmatic digital media platform companies, Xaxis & PBU, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. GroupM is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential. Discover more about GroupM at www.groupm.com.
