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Jobs in Singapore   »   Jobs in Singapore   »   PR / Media / Communications Job   »   Senior Executive, Digital Communication
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Senior Executive, Digital Communication

Mindchamps Preschool Singapore Pte. Limited

Mindchamps Preschool Singapore Pte. Limited company logo

Job Responsibilities:

  • Create and manage Google and Meta Ads campaigns to generate leads and achieve our digital communication objectives.
  • Optimize paid advertising campaigns, including Meta Ads, Google Ads, and various social media Ads.
  • Conduct thorough market research and analyze data to identify trends and enrollment opportunities.
  • Collaborate closely with cross-functional teams to develop visually appealing and on-brand creative content for various digital marketing channels.
  • Utilize design tools and software to craft/edit attention-grabbing banners, graphics, videos to produce compelling video content for digital campaigns.
  • Stay updated on industry trends and best practices in creative development to ensure our campaigns are visually impactful and resonate with our target audience.
  • Implement A/B testing and conversion rate optimization (CRO) strategies to enhance campaign effectiveness.
  • Track, measure, and report campaign performance using Google Analytics and other relevant tools.

Job Requirements:

  • Candidates should have a minimum of 2 years of experience in digital paid advertising, preferably from a digital marketing agency
  • In-depth knowledge of digital marketing channels, including social media, search, and display advertising.
  • Bachelor's degree in Business, Marketing, IT, or a related discipline.
  • Candidates with more experience may be considered for an Assistant Manager position.
  • Proficiency with paid advertising platforms, including Google AdWords and Facebook Ads.
  • Strong analytical and data-driven mindset, with some experience using analytics tools to track KPIs and ROI.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • A self-motivated individual with a genuine passion for digital marketing and a willingness to learn and adapt to new technologies and platforms.
  • A results-oriented approach with a proven track record of delivering digital lead generation.
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