Director

Reporting of the role

This role reports to: Managing Director

3 best things about the job:
1. Working within a highly inclusive and dynamic environment of young achievers
2. Being able to work on world class accounts that will give a wider opportunity to tap into global gold standards in new strategic planning and frameworks
3. Being a pioneer in systems thinking supported by the systems planning platform

In this role, your goals will be:
In three months:

• On boarded onto the key accounts with full induction/training into all of the other facets of the business such as trading, specialised services (internal and within GroupM).
• Conducted a full audit of your respective accounts in terms of resources, skill sets, processes, quality of servicing and output and put together a 90 day plan with clear KPIs on what you would like to do to transform the accounts.
• Set SMART Goals for each team member.

In six months:

• Built the trust of your clients by demonstrating thought leadership that has brought a new approach/angle to a campaign/s, which is acknowledged by the client in TRR scores.
• Begin to create an energetic and motivated team culture

In 12 months:

• Demonstrated effective leadership skills to transform the rest of the team into greater systems thinkers through identification of on the job and external training
• Leveraged extraction and diversification opportunities and grown the revenue of accounts by 10%-15%

What your day job looks like at EssenceMediacom:

Client/Account and Financial Management

• Develop and maintain strong working relationships with clients, agency partners, media vendors, internal regional/ global planning teams and specialized teams, ensuring alignment and integration – role of “trusted advisor”.
• Direct and manage day-to-day needs of the accounts in line with brand guidelines, global strategic path and agreed contractual terms. Effective time and resource optimization: Prioritize jobs to manage timely fulfilment within allocated resources.
• Develop understanding of all clients’ businesses – brand and products, category and competition, issues and challenges. Brief the team by translating the local/regional/ global strategies as necessary to meet the needs of the local market’s marketing and communication objectives.
• Financial Planning and Management: Negotiate, track and overall management of client budgets/ spends, billing and collections, maintenance of master contract updates and timely utilisation of master contract entitlements.
• Lead innovation and creative thinking across the team.

Planning and Implementation Delivery

• Develop strategies and ideas for campaigns. A complete mastery of the entire suit of proprietary tools, insights properties and software.
• Develop and present media briefs/ plans/ documents incorporating communication goals, recommendations cum rationale, ideas and implementation, planning costs and budget splits and KPI’s. Provide assistance and POV to the team on their local market plans for presentation to clients.
• Negotiate KPI’s with the client prior to start of the campaign/ project and ensure all tracking and measurements are based on the agreed KPIs and media efficiencies. Manage the team’s weekly time-sheets. Coach and monitor KPIs for direct reports including training and development.
• Supervise, coach and work with Managers/Planners/ Executives to ensure that campaign is implemented – implementation goals are met and media buys are effective.
• Contribute to central media strategy development by generating any regional/ local reports.

Business and Market Management

• Lead pitches for new business opportunities and organic revenue growth opportunities. Explore ways to increase revenue via new projects and specialist services and ensure end to end project management of the jobs won.
• Participate in awards, local and regional forums of the industry.
• Liaise and support the regional/ global teams as and when key market/ category/ client information is requested.

What you’ll bring:

• 7 to 12 years of experience of strategic media planning/media management experience. Well versed in all media channels and can “connect the dots” across these channels.
• A strong curiosity in overall market development including new technology, the internet and other digital formats. Solid local media knowledge and experience in handling FMCG and affluent category required.
• An entrepreneurial flair is a definite advantage.
• A can-do attitude who is energetic with a hands-on approach to service client relationships, quick decision maker, negotiate and manage partnerships.
• A high performing team player with excellent communication skills. Experienced in managing and motivating the best in people.
• Ability to multi-task, prioritize jobs and manage time efficiently
• Systems thinker that is adept at exploring creative approaches coupled with strong numerical and analytical skills.
• A clear and concise style of writing with confident, persuasive presentation skills.

About EssenceMediaCom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.