1. Job Title:
VP Marketing
2. Company Introduction:
We are A&C Technology; one team belongs to A&C Kings. We are a well-funded next-generation blockchain technology company. Our mission is to develop more products based on blockchain to enable more people to engage in the Web 3.0 world. The goal of web 3.0 is to return autonomy and freedom to individual users, which is also the vision of the Internet when it first appeared. Based on blockchain technology, Web 3.0 can gradually enter the world of users and completely change the status quo of being monopolized by Internet giants. That's what we're going to do.
3. Job Responsibilities:
· Manage the global positioning and messaging of our brand and portfolio offerings and value proposition through all content and channels – website, written literature, webinars, sales materials, etc. Technical capabilities will be translated into meaningful customer benefits and messages. The brand and portfolio will be positioned to meet the dynamic needs of the market, clients, and business.
· Develop and drive integrated lead and demand generation marketing campaigns, including corporate website, email, blogs, social media, and webinars to reinforce brand positioning and messaging. The campaigns will be aimed at driving brand growth, thought leadership, and client acquisition, engagement, and retention, leveraging core marketing systems of website, CRM, and marketing automation tools.
· Develop, manage, and maintain sales & marketing collaterals, corporate website, and investor presentations.
· Lead launches of new products and offerings across all communication channels, working closely with the technical and operations teams.
· Conduct research and analysis to support solving unstructured business problems related to technologies and solutions offerings, geography expansion, partnerships & acquisitions, pricing scenarios, and industry shifts. Reviews will consider market indicators, growth trends, competitive landscape, cross-sell/up-sell opportunities, and customer insights to translate into business growth.
· Identify key capability and portfolio gaps with in-depth analysis of the portfolio and align internal teams on new services & products strategy and tactics. This will consider market and customer segmentation and work out the true value proposition by deep understanding of customer needs.
· Develop business cases to evaluate and identify growth opportunities, including new applications for existing technologies and new technologies to be developed internally or acquired externally.
· Partner with industry, customers, and the media for public advocacy, education, messaging, and thought leadership of sustainability and advanced water and wastewater solutions. Position Gradiant as the thought leader and subject matter expert to influence and shape the market.
4. Job Requirements:
· Fluent in both English and Chinese as you have to communicate with Mandarin speaking clients and colleagues.
· 5 to 10 years of marketing experience in a global, cross-matrixed business. Experience in the Web 3.0 is preferred.
· B2B and B2B2C end-user market experience.
· Degree in Marketing, Mass communication and Business is preferred.
· Highly organized, and dependable, with strong project management skills.
· Ability to work independently and complete task on tight deadlines.
· Highly motivated and results-driven who moves fast to get things done.
· Attentive to detail as well as seeing the broad view.
· Able to adapt to a start-up environment.
5. Perks:
· Good salary remuneration with company shares
· Competitive career growth in a fast-growing industry
· Annual retreat and medical insurance are provided
