The Director of Branding will be responsible for developing and executing global brand campaigns promoting Surbana Jurong Group as a diverse collective of problem solvers for the built environment, with a focus on design excellence, sustainability, digital and technology, client-centricity and exceptional employee experience.
Key Responsibilities
- Bring our Purpose to life, infusing "Real Impact, Made Together," into all branding initiatives
- Promote SJ Campus as an icon of the Surbana Jurong Group
- Drive brand campaigns that communicate the breadth and depth of our full-suite solutions in urban planning, infrastructure, and management consulting.
- Develop and implement campaigns that position Surbana Jurong Group as an employer of choice in the built environment industry
- Celebrate our company culture, employee development programmes, and opportunities for professional growth
- Lead the development of SJ Group's brand to drive greater impact and cohesion in the group identity
- Lead the Group’s social media strategy, ensuring engaging, relevant content on LinkedIn and other digital platforms
- Spearhead the refresh of the SJ Group website, enhancing its functionality, design, and content to better reflect its brand and purpose, and serve our audiences.
Measurement
Establish key performance indicators (KPIs) for branding campaigns and analyse results. Use data-driven insights to refine and optimise branding strategies.
About Surbana Jurong Group
Surbana Jurong Group is a diverse collective of problem solvers for the built environment, continually reimagining ways to create a smart and sustainable future.
Headquartered in Singapore, the group has a global talent pool of 16,000 in Surbana Jurong and its member companies AETOS, Atelier Ten, B+H, CHIL, KTP, Prostruct, Robert Bird Group, SAA and SMEC, based in more than 120 offices in over 40 countries. They include architects, designers, planners, engineers, facilities managers and other specialists driven by progressive thinking and creative ideas to shape a better future.
Its technical experts deliver sustainable solutions that cover the entire project life cycle from planning and design, through to delivery and management, as well as a full suite of multidisciplinary consultancy services across a diverse range of sectors including transportation, water, aviation, healthcare, hospitality and renewables.
The Group is #23 in Engineering News-Record’s 2023 Top 225 International Design Firms, #13 in World Architecture 100 2023, and Asia Pacific FM Technology Provider of the Year 2022, awarded by International Facility Management Association.
Our purpose, "Real Impact, Made Together," reflects our collaborative approach to creating meaningful and lasting positive change in the world.
