Responsibilities
- Develop and implement trade marketing strategies that align with company's overall marketing and sales objectives in the Ambient Beverage category.
- Channel-Specific Campaigns: Ability to translate marketing brand campaigns to channel-specific promotions, and trade programs tailored to various distribution channels, including retail modern trade, general trade, e-commerce and on premise to optimize sales and brand visibility. Able to also provide training and support to the sales team on trade marketing strategies and product knowledge.
- Market Analysis: Using consumer/trade insights to identify emerging market trends, competitive threats, and growth opportunities. Utilize data-driven insights to make informed decisions and adapt trade marketing plans accordingly.
- Budget Management: Responsible for the trade marketing budget, ensuring efficient allocation of resources and tracking ROI for various trade marketing activities.
- Cross-Functional Collaboration: Work closely with the marketing, commercial sales team and supply chain teams to align trade marketing efforts with overall brand strategies and product launches.
- Team Leadership: Lead and inspire junior trade marketing professionals, providing guidance, mentoring, and fostering a collaborative work environment.
Requirements:
- Ability and experience to analyze market trends, consumer behavior, and competitor activities to identify opportunities and create targeted channel and customer promotional plans and activations per brand marketing positioning and campaigns.
For consideration, kindly submit your CV by clicking “APPLY NOW” or text +65 8124 8100 for confidential discussion.
*Only shortlisted candidates would be notified**
MTC Consulting Pte Ltd | 15C7752
EA. Registration No.: R22106909 | Fiona Jayne Yong Yee Wen
