Marketing (Technical), Senior Executive

This role is designed for a marketing executive (at least 3-5 years’ experience) with robust track record and technical skills in digital and performance marketing strategies, marketing analytics, excellent interpersonal and communication abilities, strong campaign and agency management track record, focused commitment to excellence, and deep motivation to learn and grow.

Key responsibilities:

1. Strong driver of all marketing campaigns with a clear eye for technical set-up and technical optimisation
2. Define clear marketing objectives and measurables with external agencies and
3. Curate target personas, competitor social and digital landscape and customer journey to develop actionable insights
4. Audit content calendar and provide actionable, research-based input to curate content
5. Manage SEO agencies with a clear eye on 1) target KPIs 2) SEO goals 3) technical process
6. Work with external freelancers on the design and production of marketing collaterals and assets
7. Work with external marketing agencies for on-site marketing and partnerships/sponsorships with key stakeholders such as universities
8. Build relationships with our external partners in Southeast Asia and Australia, manage communication lines, and oversee booking data from each partner
9. Strategic identification of the right marketing channel (OSEP) and the right content type based on user journey and target persona.
10. Assist the team in developing an overall content marketing plan and digital marketing plan
11. Manage, report and optimise the performance of organic channels and campaigns
12. Manage, report and optimise the performance of paid channels and campaigns
13. Ownership of marketing KPIs for each content asset class and for each marketing channel (OSEP)
14. Promote our marketing assets and content on various marketing platforms/Channels outside of Facebook/Google
15. Work closely with agency in A/B testing to optimise ad performance
16. Monitor and manage cost per clicks to ensure optimised investment returns
17. Provide reporting fortnightly to management
18. Write clear briefs with specific, measurable targets for short-term promotion or engagement campaigns and facilitate implementation.
19. Provide clear reporting on performance of short-term campaigns
20. Manage KOL campaigns with clear ROI reporting and recommendations

Required skills and attributes:

1. Bachelor's degree preferably in business, data analytics or marketing with good honours OR general degree with honours with training and certification in digital marketing
2. Candidates with 3-5 years of experience and proven track record as a digital and performance marketing specialist
3. Extensive hands-on experience in campaign management tools and A/B experimentation
4. Experience in articulating coherent and well-defined marketing strategy paper and agency briefs
5. Strong in campaign and project management, with ability to work with multiple stakeholders, manage competing priorities, and meet tight deadlines
6. Well versed in campaign performance management, optimisation and reporting across all OSEP channels
7. Strong experience in working with copywriters, graphic designers and other content creators to curate brand-specific, original and impactful content that drives marketing outcomes and meet campaign goals
8. Technically competent in the functionalities of google analytics and search engine optimisations
9. Agency experience a big plus
10. Experience managing a marketing budget or a team is an advantage
11. Deep understanding on how to use data to optimise performance of website, Adwords, and Facebook Ad
12. Robust track record in building brand awareness through managing organic (shared/owned/earned) social media post and brand campaigns.
13. Strong Microsoft Power Point and Excel Skills desirable
14. Must be energetic, goal-oriented and outcome-driven with a strong bias for action
15. Strong content curation background and ability to chart and execute a strategic SEO roadmap
16. Have a customer-oriented mindset and an acumen for understanding and addressing customer needs and wants
17. Excellent time management and organisational skills
18. Dependable and proactive in follow up
19. Robust execution and implementation abilities
20. Highly independent and able to work under stressful situations