Headquartered in Singapore, BPH 200 aims to leverage AI machine-learning technologies to digitally transform the Gemstone sector. We provide solutions delivered as a Software as a Service (SaaS) coupled with an IOT Optical Device to bring transformative impact to the industry.
We seek talented and highly motivated individuals who are keen to pursue an exciting career in an ultra-high growth industry to digitise the Gemstone trade. You will be immersed in a stimulating environment of design thinking and experimentation to invent a novel IOT Optical Device coupled to an AI-centric application using state of art computer vision algorithms. We invest in your personal and career growth including mentorship programs and opportunities to pursue post-graduate degrees in Singapore.
BPH 200 is part of the 150 years old BP De Silva Group with global operations in Asia, Middle-East, Europe and Australia. Anchored in our values of Passion for Excellence, Strength through Teamwork, Care for People and Innovation through Technology, we believe in working and playing, not just as a team, but as a family.
Job responsibilities :
- spearhead the launch and promotion of our world’s first IoT optical device and SaaS designed for gemstone assessment
- leverage digital marketing strategies to create and disseminate technical content related to gemmology identification and grading, and cutting-edge technologies underpinning our AI-driven optical device
- develop and curate insightful blogs, whitepapers and other technical content showcasing expertise in the field of gemmology
- collaborate with sales teams to develop marketing materials such as product application sheets, user manuals and video demo content
- implement and manage SEO, SEM and SMM strategies to enhance online visibility and ranking
- conduct market research to stay abreast of industry trends and competitor activities
- work closely with cross-functional teams from product development, UI/UX design, sales and customer support, to align marketing efforts with overall business objectives
- train marketing teams on product specifications and functionalities
- build and maintain public relationships with industry experts and publications to enhance the company’s brand visibility.
Qualifications and skills :
- Bachelor's degree or higher in Physics, Chemistry, Mineral Science, Marketing or Engineering
- Minimum 3 years of experience in technical marketing of industrial machinery, consumer electronics or automotive products
- Exceptional writing and editorial skills with the ability to translate technical concepts into accessible and engaging content for diverse audiences
- Proven experience in SEO, SEM and SMM digital marketing strategies
- Familiarity with optical imaging devices would be an added advantage
